Table 1. General characteristics

Variable N(474) %
Gender Male 237 50.0
Female 237 50.0
Age 20∼29 114 24.1
30∼39 122 25.7
40∼49 120 25.3
50∼59 118 24.9
Educational level <High school 91 19.2
Bachelor degree 336 70.9
≥Postgraduate degree 47 9.9
Occupation Housewife 71 15.0
Office 206 43.5
Public servant 21 4.4
Self-employed 24 5.1
Professional 44 9.3
Sales 32 6.8
Production 16 3.4
Student 39 8.2
Etc. 21 4.4
Monthly income (won) <2 million 53 11.2
2 million∼3.5million 108 22.8
3.5million∼5million 113 23.8
5million∼6.5million 82 17.3
6.5million∼8million 66 13.9
≥8million 52 11.0
Family members of currently living together (Including myself) 1 (myself) 46 9.7
2 76 16.0
3 130 27.4
4 175 36.9
5 43 9.1
Over 6 4 0.8
Marital status Single 169 35.7
Married 305 64.3
Average grocery purchase expenses per a month (10,000 won)1) 69.40±66.27
Proportion of spending on HMR in grocery purchase expenses per a month (%)1) 30.98±18.89
Mean±S.D.